OUR PURPOSE

THE ART ALCHEMIST
At Chitranka, we believe that every stroke of our brush not only adorns a canvas but also weaves together the threads of Indian literary masterpieces, transforming them into wearable art and captivating home decor that ignites a sense of pride and enchantment in those who embrace it.

At Chitranka, our purpose is at the core of everything we do, which is threefold:

Reliving the essence of Indian folk art and literary heritage through artistic expressions:
Chitranka aims to revive and celebrate the rich heritage of Indian folk art and literature by infusing them into their artistic creations. Through intricate hand-painted designs, Chitranka strives to showcase the beauty, cultural diversity, and narratives of Indian art forms and literary traditions, creating a visual tapestry that honors and preserves these valuable aspects of Indian culture so that they continue to thrive and inspire our future generations.

Livelihood generation and creation of an art community:
Chitranka strongly believes in a vision that this is an art venture which is 'Of the Artist. By the Artist. For the Artist.' Standing by this mantra, we are working towards a vision committed to empowering artists and artisans by providing them with a platform to showcase their talent and earn a sustainable livelihood. We are working towards a goal of collaborating with skilled individuals and fostering a supportive environment. Chitranka aims to create an inclusive art community that nurtures creativity, encourages collaboration, and promotes the growth and creative well-being of artists.

Promoting sustainability:
Chitranka understands the importance of responsible practices and aims to promote sustainability in its artistic endeavors. By using eco-friendly materials, adopting ethical production methods, and embracing conscious consumption, Chitranka strives to minimize its environmental impact. Through art, Chitranka also endeavors to raise awareness about environmental issues and inspire others to make sustainable choices.

At Chitranka, we aim to celebrate the rich cultural heritage of India by blending the beauty of art and literature, creating unique pieces that narrate stories and evoke a sense of nostalgia.